Crazy4Media News

Behavioral Targeting solutions, the way to increase conversions

Behavioral targeting (also known as behavioral or interest based advertising) is a growing way of making the advertising you see on websites more relevant to your interests and preferences. It is a based upon previous unidentifiable web browsing activity, such as pages viewed, searches made and ads clicked on. An online advertising network such as Creafi Online Media…

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Online video advertising, the newest key to success

In order to understand the evolution of online video advertising, one could first observe the fast transition from television to computers. About a decade ago, the TV set was the center of the house, the source of information and entertainment. Today, even though television still sells well, the computer is the one that we use…

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Creafi Online Media boosts its mobile traffic

Mobile devices now count for over 15% of global internet traffic. User behaviour is rapidly changing as we increasingly turn to our phones and tablets running on Android and IOS (IOS 7 for the lucky ones) to search and surf the web. The main reason for this phenomenon is based on the fact that mobile…

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Retargeting on Facebook, new Creafi service.

  Advertising on Facebook is a great opportunity to generate business in two stages, firstly by vastly improving your Branding and secondly by achieving better results and more new customer conversions. If you are not yet taking advantage of this market, you’re not on the right track. Retargeting on Facebook will allow you to effectively…

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Froggie MM Commercial Expedition to South Africa

Interested in doing business in South Africa? Our BDM / Operations manager, Alex Hind, has recently returned from a successful trip to South Africa. There’s a lot of movement in the South African market at the moment with the new DOI (double opt in) procedures being set up by both MTN and Cell-C, to coincide…

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Real Time Bidding

Creafi Online Media a leading ad network monetizing premium publisher inventory to advertisers globally has just launched a new Real Time Bidding (RTB) platform. It brings numerous benefits to publishers and advertisers, including the option to run self serve campaigns via the Creafi trading desk. Agency partners: Thanks to the Creafi trading desk, campaign control and spending efficiency…

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