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The dilemma of the companies in choosing social networks profiles

Have you ever heard “This social network is the best for women”?, “All influencers are on that social network”? or “Did you know that most girls have an account on this social network? The choice of profiles on social networks is a dilemma for companies. In this post, we will help you choosing social networks profiles for your company.

hoosing social networks profiles IMAGE 2Most businesses and startups which want to start an online social networking experience are faced with the situation of having to choose between the huge varieties of social networks that exist in the world. The choice is not easy because we are usually driven by prejudices and personal intuitions.

What to do in case there is a dilemma in choosing social networks profiles?

So that’s why we write this post to make an analysis of the most common users of each social network before giving our own recommendation about the best social networks by business’ sector.

Currently social networks are part of our daily lives; we could not imagine a day without checking our pages or profiles. Brands must know that they should be on them because their future customers are online.

How are social network profiles?

Facebook is the most popular and commonly used. One in three people use this social network every day! The age range varies between 24 to 35 years old although there is a user group around 50 years old that is highly increasing.

On Facebook, users usually want to learn, find discounts, complain about something or stay in touch with friends amongst other things.

On this social network, users are more likely to be looking to buy a pair of sunglasses, a scarf or a necklace than seeking professional services.

choosing social networks profiles image 2Twitter is a very dynamic, instantaneous and fast network. Tweets usually have a short lifespan and what you publish now will be history within an hour.

Twitter is our virtual newspaper or kiosk. On Twitter, users read news and give opinions. Twitter works well for consulting services, lawyers or media services among others.

LinkedIn is exclusively for professional users. 40% of users are between 40 and 54 years. It allows us to be in contact with companies in our sector and other professionals.

LinkedIn’s users seek networking, and to participate in discussions related to their industry or creating synergies.

YouTube is used to watch, create and comment on videos.

Pinterest is a social network based on images and videos. 90% of users are women who are interested in photography, fashion, design, gastronomy … etc

On Pinterest, users want to find, create and share artistic, and original content.

Instagram has millions of users who want to share everything they do or think every second. Users are usually between 18 and 29 years old.

hoosing social networks profiles IMAGE 3It is the social network to share what’s happening in your life every minute through photographs and mini videos. This social network is used to view and share beautiful pictures or mini videos but has a very low conversion rate.

One of the best things about digital marketing is that it is in constant motion and change. That’s also why it’s difficult to draw conclusions. Based on our experience, we want to share our main recommendations by professional sector:

Fashion and clothes retail: Our recommendation is that brands should be on Facebook, Twitter, Instagram, Youtube and Pinterest. According to Quicksprout, 42% of Facebook fans like a page in order to get a discount or coupon. Furthermore, 52% of consumers say that watching a video makes them more confident in online purchase decisions.

Consulting services: They must be on Linkedin and Twitter but they can also try Facebook because, after all, most users are there. Marketing companies are different and in this case Facebook is the key. We recommend you follow us on Facebook. You won’t regret it!

Hospitality: Foodies and food lovers are on Instagram, Pinterest, Twitter and Facebook. 70% of Pinterest’s users are looking for shopping inspiration.

  • Non-profit organizations: The best choices are Facebook and Twitter for them because they need diffusion and to reach as many people as possible with their message.

In order to find out which social network is the best for your business, you can use the following tools:  TweetReach, SocialMention, Twazzup, Addictomatic

Finally, our recommendation is to try, change, analyze and look for potential customers for our business. If you need advice on how to achieve this, please don’t hesitate to contact us at [email protected] and we will help.

advice for online businessesadvice for startupsdigital marketingfacebookonline marketingPinterestsocial networksstartupstwitterYouTube

Cristina Rojas • 21 abril, 2016


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