How to take advantage of Video Advertising with C4M Online
C4M Online Video team gives you the keys to take advantage of Video Advertising.
Considering these statistics:
- 92% of B2B customers watch online video.
- Video was the fastest growing form of ad format from 2012.
Behaviour analytics:
- Youtube and other video hosting sites provide extensive viewer data that can give you a deep insight into the behaviour of viewers who interact with your videos.
- Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
- 59% of senior executives prefer video over text.
Conversions:
- Well known online retailers have publicly shared statistics showing that a posted video can increase the odds of a customer purchasing an item by as much as 35%.
- 34% of shoppers are more likely to purchase after viewing an online video ad.
- 30 second mobile video ads have a 88.3% completion rate
- Animated explainer videos increase conversion rates by 20%.
In addition…
- Video offers the opportunity to use sight and sound to connect emotionally with viewers via story telling.
- Video sharing is a huge part of social media, and social media can be used to get your message out there in a fun and shareable way.
The Crazy4Media group currently manages 50 million video impressions per month operating on the main marketplaces. We can provide different Ad formats, as well as:
Intertitial: A simple and widely accepted way of introducing ads. Placed right before the next content the user wants to see. Effectivly you have the full attention of the user.
Pre-roll: The best ad format all around.
In banner: A good way of increasing the value of your 300*250 ad spaces.
In text/in article: An additional way to monetize your text content and articles. A Video appears and disappears inside your article. It doesn’t hide the content , it isn’t aggressive for the reader.
Do you need further information? Please contact us today [email protected]