Mexico, a good choice for your mobile marketing efforts
The growth of the mobile landscape in Latin America has evolved gradually over the past few years. This has generated new usage trends and unique patterns of consumption in Latin American users. Currently the volume of mobile phone users is estimated at more than 300 million, according to data from GSMA. Distributed among countries such as Brazil, Argentina, Colombia, Mexico, Chile, Peru, El Salvador and Venezuela. But today we will focus our attention on Mexico.
This country has 117.5 million inhabitants and between them, currently 97.6m users with an active SIM card. The main operator of mobile lines in this country is Telcel, with a market share of 73 %, followed with a remarkable difference by Telefonica 10.4%.
Smartphone adoption is becoming a more imminent reality and at the end of the year 2013 totalled 114 million throughout Latin America. Currently the percentage of penetration by technology indicates 71.5 % for the 2G and 28% for the 3G. It is expected that during this 2014, the volume of adoption of 3G technology go progressively increasing. Everything points to the fact that the mobile marketing in these countries has not done anything more to start.
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