SMS and Apps, an ideal marriage!
What makes it so valuable?
92% of the adult population in Spain have a mobile phone. Most of them check their phones 150 times a day. 97% of received SMS are read within 15 minutes after its reception.
This data help to explain the continuing influence of SMS nowadays.
About 80 % of mobile users spend most of their time using mobile apps. Therefore, the use of the SMS is a half more than convincente to alert to the users of new applications,app’s updates or to make old users reuse our application again which was abandoned in the past by any reason (that we have to improve)
Once included the SMS in your marketing strategy, is easy to see his high value in a broader multi-channel strategy:
– Experience high growth of ROI by the low price of the SMS. (5 cents averaging)
-Increasing success in each channels when they are implemented together.(Send a SMS supporting a mailing campaign could increase the open rate up to a 20%)
How can we use SMS to boost our app?
Initially it will be very useful if you use it as a supplement to download your app and to attract new users.
It allows us to increase the sales or cross-selling, it will let you study your users’ needs and you could be able to develop new customized products. Moreover, SMS will be essential to reward your consumers’ loyalty.
On the other hand, if you need to boost your users’ feedback, the SMS is the most effective method. According to recent data, 1 in 3 consumers will answer to a survey by SMS and the average response time is five minutes. However only 13% will do it by email and will take more than an hour to reply.
Froggie can help and advise you in the use and purchase of SMS for your marketing campaigns.Check out our rates and we could help you to get the most out of your investment. Contact us!![email protected]