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Video Advertising in Brazil

The Video Revolution in Brazil and What That Means For You
video advertising brazil

In Brazil, the number of internet users increases every year, and now Brazil is the 5th biggest internet market in the world. With 42.9 million unique visitors to video sites and growing, Brazil is also the world’s 7th largest online video market. The abilities to reach a very large audience and perform targeted online advertising make video advertising in Brazil an obvious investment. Pay attention to the growth of YouTube in Brazil. 79% of Brazilian internet users are surfing regularly on YouTube while the most important aspect in their purchasing decisions is targeted video advertising.

Take Advantage of a Hugely Growing Market in Brazil

Brazil is the fifth largest country in the world with around 200 million people who speaks Portuguese. It is the leader of South America’s economy, and has a vibrant digital community in it. Brazil is among the fastest growth markets for online video and has been called by The Wall Street Journal as the «social media capital of the universe.»

Video content and video ads prove to be highly effective in this growing market. While traditional media has been decreased, major brands like Visa, Nissan and Burger-King has already entered the Brazilian online video market.

The accurate and objective insights on online video viewing combined with the massive tourist promotions for the upcoming World Cup tournament makes Brazil a market that cannot be ignored. In any global reach strategy, Brazil is the first place to start.

video advertising brazil

A Fantastic Window of Opportunity in Brazil

People spend the most time on the internet at home in Brazil. They consume internet video daily with the tendency to watch their videos and TV shows on a computer instead of their TV set. The World Cup in Brazil is a once in a life time opportunity to take advantage of a massive potential exposure. Brazil is Facebook’s second largest market and also has the second unique visits rate on YouTube. In addition, Brazilians has the propensity to share videos. Online advertising in Brazil grew 97% in the past year to 130 billion ad impressions.

The World Cup and the Olympic Games coming to Brazil in 2014 and 2016, attract many digital-advertising agencies and brands to be at the center of the worldwide stage. In 2014, Brazil is the perfect stage to create shareable branded video with the potential of a billion video views. Football fans from all around Latin America will watch the World Cup via any device available to them. In Argentina, for example, more than 95% of their internet users view online video content.

Now is the time to make a large amount of viewers into new customers! That is the best long-term strategy to gain advantage in those enormous growing markets. If you are not using already video advertising in Brazil, you better contact our online advertising agency to exploit this great opportunity and expand in this huge market.

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[email protected] • 21 enero, 2014

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