Creafi Online Media, part of the C4M group, has appointed Mostafa Kamel as its CEO
Mostafa Kamel has worked in digital media for over 16 years and is bringing his considerable expertise to Creafi to move the company forward within the online advertising sector.
After graduating in Business Administration and Management from Helwan University (Cairo). Mostafa pursued launched his first web based project, Mokatia, in 1997, which, he sold after 3 successful and profitable years.
Since that time he has been the managing director of several digital media companies, where he has developed his career under the personal philosophy
«If you get a job you love, you’ll never work a day in your life».
Now he joins Creafi Online Media, member of the Crazy4Media Group, and a company he has collaborated with through his previous job since 2009. He is looking forward to this new challenge and says
«I have always worked on the publisher side and Creafi will give me the chance to share my experience to improve both sides of the company activities».
Mostafa will be based in the C4M headquarters in Sevilla (Spain) and has highlighted the advantages for digital marketing companies in Spain.
«Spain has seen a huge economic downturn as a result of the economic crisis, to respond to the challenge of economic recovery it is important that the country embraces and develops the technology industry with the creation of jobs within the digital sector replacing those lost in traditional industries such as construction. There are many well qualified people in Spain who have the experience and the ambition to succeed in an industry that offers many opportunities.»
Creafi is moving forward in streamlining its solutions and services for advertisers and publishers in order to develop direct relationships with agencies and to offer exclusive publisher representation.
The opportunity to use his knowledge at a fast growing company like Creafi that is positioning itself as a market leader in the online advertising sector attracted Mostafa to the company and he is impressed with the way Creafi has developed and nurtured its client base and how it incorporates new technologies into the business.
Mostafa has a clear view on the changing face of the digital world and is keen to help Creafi maximize opportunities in video advertising. Convert and improve quality revenues and customer experience and also future trends such as connected devices, contact marketing and native advertising.
«Every step forward offers more opportunities for everyone connected to the industry including developers, advertisers and content creators…»
The Crazy4Media Group is a group of companies experts in Display, Video and Mobile advertising comprised of Creafi Online Media (effective brand-safe online advertising, working on CPM, CPC, CPA and CPI payment models),Crazy4media Mobile (profitable mobile marketing and billing) and HaxHax (The new generation advertising marketplace, offering RTB and programmatic solutions).
«We’re delighted to welcome Mostafa to our team. As a supply side orientated player we have always focused on the publishers’ needs, and this takes us one step further in that direction, giving us the insight necessary to improve our private RTB enabled marketplace offering way beyond that of our competitors in the field.» Jens Haxgart CEO of C4M says.