Multichannel Vs Omnichannel
Multichannel Vs Omnichannel. Build an OmniChannel marketing program is the current best way to connect, all the dots to give your organization the means to provide each customer with a more personalized, responsive experience.
So, It’s important to distinguish an omni-channel user experience, from a multi-channel user experience. Essentially, it comes down to the depth of the integration.
Multi-channel user experience
Multi-channel is a tactic that defines the channels used within a campaign. But, not all campaigns can or should be “omni-channel». However, all campaigns should use both inbound and outbound components to optimize campaign success.
Finally, demand generation marketing should include at least 2-4 channels per campaign.
Omni-channel user experience
Omni-channel is a high level strategy to ensure an organization’s brand is accessible across any and all channels. Providing a seamless experience for all customers and prospects no matter the channel.
Because this is still a relatively new emerging concept, there’s still time to start and put together the on site- off site strategy.